Our Recipe
BUYING BRANDING MARKETING PARTNERS
Led by founder Brigitte Holthausen, the HEMLINE® franchise operations team assists franchisees with store location and site selection, build-out, store opening, marketing strategy, buying, inventory maintenance and planning, customer database management, sales training, and ongoing support.
Buying
Our team is responsible for the merchandise and inventory planning for each HEMLINE® location. Taking into account that each store’s inventory will be different based on a variety of factors including location, climate, and customer demographics, we use a carefully controlled “open-to-buy” system that allows our team to best plan and purchase for your store.
This system allows us to use our decades of experience in both buying and selling to maintain the optimal level and mix of inventory for your HEMLINE® store while allowing you to focus on customer service, sales, and marketing.
Branding
HEMLINE® is an established retailer catering to women of all ages who desire unique style and the most up-to-date trends in fashion. Ushering in fresh energy with an ambiance of friendly sales associates and offering over 200 of the most sought-after brands, HEMLINE® creates the optimal shopping experience. HEMLINE® is a brand that attracts great employees and maintains loyal customers.
One of the main benefits of owning a HEMLINE® is that you are part of an established brand. Branding goes beyond our logo, color scheme, and website. It encompasses everything from the way we answer the phone to the way our staff interacts with customers.
Our marketing department is committed to maintaining the HEMLINE® brand and preserving the value of our high standards.
Marketing
HEMLINE® franchisees work closely with our marketing department. While franchises are busy serving their customers, we will help get them in the door. Among other things, we provide our franchisees with:
A calendar of marketing events and promotions that have repeatedly proved to be successful and the one-on-one guidance to determine which events and promotions will work best in each market.
Ongoing training to stay on top of the most recent developments in social media and ahead of your competitors.
Email and text message marketing services.
Assistance with media buying, ad creation, public relations efforts, and community outreach.
Seasonal lookbooks featuring professional images of HEMLINE® models and merchandise.
Website maintenance and search engine optimization.
Partners
HEMLINE® maintains long-standing relationships with many service providers:
Hundreds of Merchandise Vendors & Showrooms, Competitive Credit Card Processing Services, Commercial Realtors, Retail Supply Vendors, Cutting Edge Marketing and Advertising Professionals
See below for a sample of the brands that we carry.