Led by founder Brigitte Holthausen, the HEMLINE® operations team assists franchisees with store location, site selection, build-out, store opening, marketing strategy, buying, inventory planning, customer database management, sales training, and ongoing support.
BUYING
BUYING
Our team is responsible for the merchandise and inventory planning for each HEMLINE® location. Taking into account that each store’s inventory will be different based on a variety of factors including location, climate, and customer demographics, we use a carefully controlled open-to-buy system that allows our team to best plan and purchase for your store.
This system allows us to use our decades of experience in both buying and selling to maintain the optimal level and mix of inventory for your HEMLINE® store while allowing you to focus on customer service, sales, and marketing.
BRANDING
BRANDING
HEMLINE® is an established retailer catering to women of all ages who desire unique style and the most up-to-date fashion trends. Our goal is to create the optimal shopping experience with a sought-after selection of brands and a dedication to customer service. HEMLINE® attracts dedicated employees and maintains loyal customers.
One of the main benefits of owning a HEMLINE® is that you are part of an established brand. Branding goes beyond our logo, color scheme, and website. It encompasses everything from the way we answer the phone to the way our staff interacts with customers.
Our marketing department is committed to maintaining the HEMLINE® brand and preserving our high standards.
MARKETING
MARKETING
HEMLINE® franchisees work closely with our marketing department. While franchisees are busy serving customers, we help get them in the door. Our offerings include:
A calendar of marketing events and promotions that have repeatedly proven to be successful and the one-on-one guidance to determine which events and promotions will work best in each market.
Ongoing training to stay on top of the most recent developments in social media and ahead of your competitors.
Email and text message marketing services.
Assistance with media buying, ad creation, public relations efforts, and community outreach.
Seasonal lookbooks featuring professional images of HEMLINE® models and merchandise.
Website maintenance and search engine optimization.
PARTNERS
HEMLINE® maintains long-standing relationships with many service providers including merchandise vendors and showrooms, credit card merchant processors, commercial realtors, product suppliers, and advertising/marketing professionals.
A sample of the brands that we carry. . .