Brigitte Holthausen was born in Brazil but took a decisive step towards realizing her dreams by moving to New Orleans, Louisiana at age 16. Realizing her talent to pull together an exotic assortment of products that set her apart from the other vendors, Brigitte started selling sandals, jewelry, and backpacks at the Historic French Market, a 200-year-old marketplace in the heart of New Orleans.
In 1993, Brigitte met her husband, Luciano Holthausen, who had a strong business background and shared her Brazilian heritage. Luciano saw many opportunities in New Orleans, and the very next year they teamed up to open a small boutique on Chartres Street—and HEMLINE was officially born!
Hemline continues to grow and has become a trusted and sought-after resource for covetable fashion throughout the South. There are currently over 30 locations across Louisiana, Texas, Alabama, Florida, Mississippi, Georgia, and Tennessee.
Brigitte continues to find new and innovative ways to delight and connect with her customers. Her unique eye for style, which attracted so much attention in the French Market, continues to define Hemline as an ultimate shopping destination. Here at Hemline, we like to say we have lavender blood in our veins — a reference to the color of our iconic Hemline bags!
